Tuesday, May 11, 2010

Crystal Light Pure Fitness: Like water, only more calories!

Saw a commercial for Crystal Light Pure Fitness yesterday while huffing through some bike intervals.

And it made me think - really? No artificial sweeteners? What's sweetening it, then? I headed to the grocery store and took a gander for myself. Ah. Sugar.

Here's the low-down: It's sweetened with evaporated cane juice, which is a fancy way to say sugar, and stevia, which is also sugar. It also contains electrolytes, which of course we all know is what plants crave.

Electrolytes are also important for maintaining a healthy balance of nutrients, which can be altered by heavy exercise. Marketers of processed foods would love for you to believe that this can only be done by drinking their product, but you can replenish electrolytes with natural foods. Electrolytes really refer to salt, so eating unprocesed foods high in potassium such as bananas, kiwi, oranges, peaches, potatoes, legumes, and tomatoes can provide the same benefit as a sport drink, or Crystal Light Pure Fitness, in a more natural way.

And, you get to chew, which is always a bonus for me.


Ellen said...

"It also contains electrolytes, which of course we all know is what plants crave." I LOVE the reference to Idiocracy (which, although a work of fiction, becomes more reality every day!).

I almost spat out my water (plain, from the office cooler) when I read that. Thanks for the guffaw.


E. Peterman said...

I'm so ashamed to admit that I fell for the marketing a few weeks ago. Of course, drinking water isn't supposed to be an exciting, bursting-with-flavor experience. Being hydrated is a perfectly reasonable payoff, and you certainly don't need an overpriced additive to achieve that.